Advertise With Us
VeryRite helps readers understand technology, startups and the changing world of work. If your brand has something genuinely useful to offer that audience, we would be glad to talk about how we can work together, in ways that respect our readers and our editorial independence.
Our Audience
VeryRite is written for a primarily Canadian audience of curious, professionally engaged readers. They include:
- founders, early-stage teams and people thinking about starting a business;
- technology professionals, developers and IT decision-makers;
- small and medium-sized business owners and managers looking for practical tools;
- knowledge workers interested in AI, productivity and the future of work; and
- early adopters who research gadgets and financial technology before they buy.
Our readers come to VeryRite for careful, plain-language explanations of AI, startups, cybersecurity, gadgets, fintech and business. Current audience and performance figures are available on request as part of our media kit.
Advertising Formats
- Display advertising. Standard IAB banner placements across articles and section pages, available on desktop and mobile.
- Newsletter sponsorship. A clearly marked sponsor placement in our email newsletter, which reaches subscribers who have opted in to hear from us.
- Sponsored content. Articles, guides or explainers created with or for a brand, clearly labelled as sponsored and published in a distinct format.
- Section or series sponsorship. Sponsorship of a topic area or editorial series, such as a cybersecurity awareness series, with a “presented by” credit. The sponsor does not influence the editorial content of the series.
- Custom partnerships. Events, webinars, co-branded resources and other ideas. Tell us what you have in mind.
How We Label Sponsored Content
Our readers’ trust is the reason advertising on VeryRite is valuable, so we protect it carefully. In line with the Competition Bureau of Canada’s guidance on endorsements and the disclosure of material connections, and the Ad Standards disclosure guidelines:
- all sponsored content is labelled “Sponsored” or “Paid partnership” at the top of the article, together with the sponsor’s name, so readers see the disclosure before they read;
- sponsored content uses a visual treatment that distinguishes it from our independent journalism;
- sponsored content, social posts and newsletter placements include the same clear disclosure across every channel;
- links in sponsored content that are paid for are marked with the appropriate rel=”sponsored” attribute; and
- all claims in sponsored content must be truthful and capable of substantiation, and we may ask for supporting evidence.
What We Will Not Do
- We do not sell positive reviews, guaranteed coverage or editorial endorsements.
- We do not publish sponsored content disguised as independent journalism.
- We do not sell “dofollow” links or link insertions in existing articles.
- We do not give advertisers access to readers’ personal information.
- We do not accept advertising for products or services we consider misleading, unlawful or harmful, including unregistered investment schemes and “get rich quick” offers.
We reserve the right to decline any advertising or partnership at our discretion.
Get in Touch
To request our media kit and rates, email [email protected] with the subject line “Advertising”. Please tell us about your brand, your goals, your preferred formats, your target timeline and an approximate budget range, and we will reply within five business days.
