Microsoft has officially announced the Windows Phone 7 operating system. Nine new handsets from different manufacturers that will use Windows Phone 7 OS are also unveiled at the event. Microsoft’s CEO Steve Ballmer made a keynote to introduce their operating system.
Steve Ballmer, chief executive officer at Microsoft said “We have a beautiful lineup in this first wave of Windows Phone 7 handsets,”.”Microsoft and its partners are delivering a different kind of mobile phone and experience – one that makes everyday tasks faster by getting more done in fewer steps and providing timely information in a ‘glance and go’ format.”
What challenges Microsoft is going to face in the smartphones and mobile OS business???
The very first and the very big challenge is to compete with Apple’s iPhone which is doing great, probably because of its iPhone device and not because of its iOS. But still it has turned itself into a brand and its complicated to compete with Apple.
On the other hand, we have Android Operating System, which is rapidly gaining the growth in the smartphone share. Most of the new high end handsets are moving towards Google’s Android operating system.
Now let us see what Microsoft has planned to compete with the above mentioned smartphone giants. The good news for Microsoft is that AT&T will be a carrier partner for Windows Phone 7. AT&T has introduced three new devices that will support Windows Phone 7 OS. The devices include the HTC Surround, the LG Quantum, and the Samsung Focus. Other two big network carrier Verizon and Sprint will also start offering Windows Phone 7 devices in 2011.
Microsoft has also posted Ballmer’s keynote from the event.