Adidas Cancels $10M iAd Contract Due To Strict Approval Process


by Owais on October 3, 2010

Previously we have seen Apple showing strict behavior in case of developer’s app submissions. Now it seems that they are carrying the same policy with iAd approval for advertisers. According to BusinessInsider sources, Adidas has pulled back a $10 million ad compaign from iAds. The reason is not quite sure yet, but it has been rumored that Adidas has taken this decision after repeated rejections for approval.

According to the rumor, Adidas iAd campaign has been rejected three times. May be their Adidas ideas for this campaign are really not worthy enough or Apple is just following its strict policy.

Shoemaker Adidas Apple iAd contract

The report says: In addition to Apple’s unusual control over the ad creation process, advertisers complain about the lack of control over and visibility into where their ads appear, lack of third-party ad serving tools, and other issues. Apple plans to open up the process once it’s more comfortable with the program, but it appears some advertisers have lost their patience.”

Previously we have seen The Wall Street Journal reporting that advertisers are tensed by Apple’s approval policy for iAds. They normally do not face such situation with Google.

Apple also do not facilitate additional tools and features for monitoring and tracking ad campaigns.

We have also seen Yahoo CEO Carol Bartz saying that Apple’s tight policy will drive advertisers away and cause the fledgling service to ‘Fall Apart‘.

Apple iAd has got a huge hype but they have not taken a very good start. Still a lot of analyst thinks that they are going to match Google mobile ad market share by the year’s end. There are people who are praising the iAd service by Apple but on the other hand we have seen many complaints from advertisers about a very harsh approval policy by Apple. Let us see how Apple is going to behave in future for their iAd service.

Apple iAd Steve Jobs strict policy

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