Microsoft’s Search Engine Bing Beats Yahoo To Take Second Position After Google in US!


by casey on September 14, 2010

According to a report by Nielsen, Microsoft’s search engine Bing is now the second most used search engine after Google. Bing takes this new position beating Yahoo. The ratings by Nielsen holds true for August 2010 and United States only. Google still enjoys its first position with a search share of 65% in August 2010.

Yahoo! search share is now 13.1% which was previously 14.6 in July 2010. On the other hand Bing has a search share of 13.9%.

Nielsen says that this position only counts international searches while slideshows or contextual searches are not included in this.

Previously we have seen seen a report by comScore in July which showed Yahoo six points ahead of Bing. We can conclude from this that the second position is not yet clear until Bing completely overtakes Yahoo.

Google still dominates the search engine war. One out of many reason of its success is that it continously updates and bring improvement like Google Caffeine and Google Instant.

Below is a graph showing visual representation of the search shares:


Below is the report by Nielsen:

Although Google saw little change in its month-over-month search volume, it still dominates the search market, accounting for 65% of all U.S. searches. Yahoo! followed Google and MSN/Windows Live/Bing Search with a 13.1% share of U.S. searches, falling from a 14.6% share in July 2010 to 13.1% (a 1.2% delta decrease or an 8% relative decrease).
In terms of a year-over-year comparison, Google has seen little change in its share of search while Yahoo! has seen a small but steady decline, going from a 16% share to 13.1% (a delta drop of 2.9% or a relative drop of 18%). MSN/Windows Live/Bing’s share has grown from 10.7% in August 2009 to 13.9% (a delta increase of 3.2% or a relative increase of 30%).

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